the sleeper has awakened!

like the great grizzly bear of the north, so too has new jerk city arisen from a long winter nap. like the mythological phoenix, so too has new jerk city been born anew.

this spring, witness the awakening, the rebirth, the renaissance of beef jerky in new york. no longer must you wring your hands and gnash your teeth at yet another meatless season. no longer must you wander the aisles of your local market searching in vain for something that does not exist. no longer must you force down the stale offerings at your local watering hole. there's a new jerk(y) in town and its name is new jerk city.

reimagined and reinvented, i bring you *new* new jerk city—the only jerky tailored with new york city in mind. with locally-sourced ingredients and flavors inspired by the very neighborhoods you live and work in, new jerk city invites you to taste new york city for the very first time.

first out of the gates: the brooklyn flavor. tangy, spicy, and subtly sweet, with an hint of brooklyn's own brooklyn brewery brown ale. a classic flavor, sure to win over your hearts and taste buds.

in the coming weeks and months, new flavors will be released, one for each borough. sign up to our mailing list for information on where you can find new jerk city in your neighborhood. in the meantime, find us at: newjerkcity.etsy.com

next event: brooklyn indie market may 22

join me (well, my jerky at least) and markets of new york city as we celebrate the launch of karen seiger's new book at the brooklyn indie market on may 22nd.

karen will be on hand to sign her new tome from 11am-5pm. which is an exhaustive compendium of more than 40 markets, comprising over 200 vendors!!

new jerk city will have three flavor options for sale at this event, the brooklyn, queens and new manhattan flavors will be available.
11–7
take the F/G train to the carroll gardens station stop.

new jerk city in time out ny

time out new york just can't get enough of new jerk city today, may 6, 2010. we will be participating in two of their three events for 'own this city' this weekend, as well as being called mouth-watering.

crafts in chelsea

this saturday will be my first foray into the world of street fairs. i will be selling the brooklyn and queens flavors at crafts in chelsea on may 8 from 10am to 5pm on 21st street between 8th and 9th avenues.

this handmade street fair will offer a variety of food, clothes, gifts, housewares and more, all made locally by hand. the proceeds of the fair go to benefit the arts program at ps. 11

new jerk city on markets of new york city

karen seiger of the famed markets of new york city blog and book published an interview with me today, may 4, 2010. i get to expound on my jerky inspiration and upcoming events

new jerk city upcoming events :: may

may will be a busy month for new jerk city, with two events coming up shortly.

may 7, bushwick, brooklyn, the loom
7pm to 10pm
look for us as we sponsor loom's first friday party for may, along with bust magazine and the bodega wine bar. we'll be handing out free samples of our latest flavors of jerky and would love your feedback.


may 8, chelsea, nyc, crafts in chelsea
10am to 5pm
i will be joining 100 other local handcrafted makers at this street fair on 21st street between 8th and 9th avenues.

new jerk city launching it's first ny inspired flavor soon

the first new york inspired flavors are in the works.

up to bat first, the brooklyn flavor. as with all my flavors, i'm trying to include ingredients that actually originated in that borough. in the case of the brooklyn flavor it was difficult to arrive at what that key ingredient would be, but in the end i found the perfect pairing with brooklyn brewery's brown ale. given the number of other breweries and food businesses in the borough, i'll probably have a few more "limited edition" flavors in the future (one of which will most likely be a mole featuring mast brothers chocolate).

also on tap, a jackson heights-inspired curry jerky. arguably the most diverse borough in nyc, why did i settle on jackson heights? the short version: when i first moved to new york, a scant 4 years ago, my first apartment was in jackson heights. subsequently i will always have a soft spot for jackson heights as my first new york home. this is my humble tribute.

brooklyn indie market

my table at the brooklyn indie market last week was a huge success, not only did i sell out of every package of beef jerky, but i also made some incredible contacts. even the vegetarians couldn't resist snapping up a few packages (albeit for the meat eaters in their family, but still). we'll definitely be returning to the market in the future with even more flavors. we've also had a few requests for t-shirts, so keep your eyes peeled for those in the not-too-distant future.

bringing jerky to carroll gardens

this sunday (today!) i will be bringing two new beef jerky flavors to the brooklyn indie market in carroll gardens [map]. this local staple has been bringing you independent makers of all sorts for the past four years – from jewelry to handicraft, they are dedicated to highlighting rising makers from all disciplines.
just take the g or f to carroll street and look for the red and white striped tent. i will have two flavor options today.

jerky at better than jam handmade co-op

the initial tasting at the new bushwick indie boutique better than jam handmade co-op, went better than i could have imagined (given the fact that i was pushing a dried meat product in a clothing/jewelry store). those who were brave enough to sample the inaugural offerings were pleasantly surprised and provided incredible feedback for the next round of samples. they were also treated to as much jerky as they could carry home (though many limited themselves to only a cup full). following the tasting, i have already been approached by a local deli interested in carrying my product. there's a lot i need to accomplish before that happens, but it's definitely a step in the right direction. and i couldn't be more excited about the future of new jerk city. tonight they will be hosting another opening of sorts - their first friday event with sales from local designers, snacks and wine! from 7-10pm

join my mailing list to stay tuned of more local events i will be at throughout brooklyn and nyc

jerky tasting in bushwick

two flavors of new jerk city jerky will be available tonight at a designer trunk show at better than jam handmade co-op in bushwick tonight from 7 to 10 pm. comment cards will be available to hear your reactions to both flavors. we wanna know which you preferred and any other feedback your local discerning palate wants to give us.

where: better than jam handmade co-op, 1095 flushing avenue, brooklyn [map]

when: 7pm to 10pm, march 26, 2010
what: designer trunk show and sale featuring a new jerk city jerky tasting
sip on wine and beer and enjoy local designer sales and new spring collections

rsvp on facebook

2010: the year we make jerky

new jerk city is a new way to experience new york -- through artisanally-crafted jerky, inspired by the cultures and flavors of new york city. each style has been specifically developed to reflect the cultural mix that makes each borough unique. from ethnically diverse queens to eclectic manhattan, you are sure to find the perfect blend of unique flavors. all new jerk city jerky is crafted using the finest local and organic ingredients, creating a superior product with the perfect flavor profile. launching in the summer of 2010, new jerk city will be appearing at fleas and festivals throughout the city and in your neighborhood. join our mailing list to receive updates about events, tastings, and stores where you can find us.

new jerk city, bite me.