Thursday, April 15, 2010

new jerk city launching it's first ny inspired flavor soon

the first new york inspired flavors are in the works.

up to bat first, the brooklyn flavor. as with all my flavors, i'm trying to include ingredients that actually originated in that borough. in the case of the brooklyn flavor it was difficult to arrive at what that key ingredient would be, but in the end i found the perfect pairing with brooklyn brewery's brown ale. given the number of other breweries and food businesses in the borough, i'll probably have a few more "limited edition" flavors in the future (one of which will most likely be a mole featuring mast brothers chocolate).

also on tap, a jackson heights-inspired curry jerky. arguably the most diverse borough in nyc, why did i settle on jackson heights? the short version: when i first moved to new york, a scant 4 years ago, my first apartment was in jackson heights. subsequently i will always have a soft spot for jackson heights as my first new york home. this is my humble tribute.

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