new jerk city launching it's first ny inspired flavor soon

the first new york inspired flavors are in the works.

up to bat first, the brooklyn flavor. as with all my flavors, i'm trying to include ingredients that actually originated in that borough. in the case of the brooklyn flavor it was difficult to arrive at what that key ingredient would be, but in the end i found the perfect pairing with brooklyn brewery's brown ale. given the number of other breweries and food businesses in the borough, i'll probably have a few more "limited edition" flavors in the future (one of which will most likely be a mole featuring mast brothers chocolate).

also on tap, a jackson heights-inspired curry jerky. arguably the most diverse borough in nyc, why did i settle on jackson heights? the short version: when i first moved to new york, a scant 4 years ago, my first apartment was in jackson heights. subsequently i will always have a soft spot for jackson heights as my first new york home. this is my humble tribute.

brooklyn indie market

my table at the brooklyn indie market last week was a huge success, not only did i sell out of every package of beef jerky, but i also made some incredible contacts. even the vegetarians couldn't resist snapping up a few packages (albeit for the meat eaters in their family, but still). we'll definitely be returning to the market in the future with even more flavors. we've also had a few requests for t-shirts, so keep your eyes peeled for those in the not-too-distant future.

bringing jerky to carroll gardens

this sunday (today!) i will be bringing two new beef jerky flavors to the brooklyn indie market in carroll gardens [map]. this local staple has been bringing you independent makers of all sorts for the past four years – from jewelry to handicraft, they are dedicated to highlighting rising makers from all disciplines.
just take the g or f to carroll street and look for the red and white striped tent. i will have two flavor options today.

2010: the year we make jerky

new jerk city is a new way to experience new york -- through artisanally-crafted jerky, inspired by the cultures and flavors of new york city. each style has been specifically developed to reflect the cultural mix that makes each borough unique. from ethnically diverse queens to eclectic manhattan, you are sure to find the perfect blend of unique flavors. all new jerk city jerky is crafted using the finest local and organic ingredients, creating a superior product with the perfect flavor profile. launching in the summer of 2010, new jerk city will be appearing at fleas and festivals throughout the city and in your neighborhood. join our mailing list to receive updates about events, tastings, and stores where you can find us.

new jerk city, bite me.